Stop Marketing. Start Engaging.

How to lose friends and tick off people on FaceBook

How to lose friends and tick off people on FaceBoo...

An open letter to all my friends in the social media consultant/guru game, Please stop. You're steering people the wrong way. You sell yourself as social media consultants, ...

Aiming Your Company at the Bottom of the Barrel

Aiming Your Company at the Bottom of the Barrel...

I remember 25 years ago I loved leafing through three big books: Encyclopedia Britannica, The Big Book of Amazing Facts and the Yellow Pages. Maybe ...

Saran Wrap Series – My Transparency on Twitter

Saran Wrap Series – My Transparency on Twitt...

Welcome to a new mini-blog series that revolve around transparency in your market/sales called "Saran Wrap Series". Understand that Saran Wrap has nothing to do ...

Swiss Chalet Rudolph, You Creep Me Out

Swiss Chalet Rudolph, You Creep Me Out...

I don't write this post as a marketer (or UnMarketer). I don't own an ad agency and have no idea about the process, the struggle and ...

The 7 Deadly Twitter Sins

The 7 Deadly Twitter Sins...

Sitting here at the airport in Vegas, getting ready for the flight of shame home (not to mention it being a connecting red-eye.. oye!)  I ...

An Idiot Calling The Kettle Black

An Idiot Calling The Kettle Black...

I get called a lot of names. I get it. It comes with the territory of someone who tweets non-stop with a strong opinion with ...

TwitterTown: How To Engage A Local Market

TwitterTown: How To Engage A Local Market...

"Well Twitter is good for you Scott, your market can be anywhere in the world." And so it begins. Another reason why a business claims it ...

The Three Billion Dollar Cleaning Man

The Three Billion Dollar Cleaning Man...

Wes is the three billion dollar man to me. But I'm getting ahead of myself... It's no secret I "enjoy" Las Vegas. After going there 14 ...