Why I Changed My Coffee Religion
The following is an excerpt from my new book “UnMarketing: Stop Marketing. Start Engaging” due to hit the shelves September 7th!
Scott BC (before coffee)
I have a morning ritual that I know many of you share. Coffee around here is a bit like a religion. You choose your brand, you pick your favorite, and then you stick with it. In the Toronto area, Tim Horton’s is the church of coffee. It is a part of the culture up here, part of the vocabulary. When you say you’re going for coffee you go to ‘‘Tim’s’’ or you’re going to go to ‘‘Horton’s’’
Read more >>Aiming Your Company at the Bottom of the Barrel
I remember 25 years ago I loved leafing through three big books: Encyclopedia Britannica, The Big Book of Amazing Facts and the Yellow Pages. Maybe it was my lack of friends in grade 3, avoidance of people commenting on my bulbous head, or just a general interest in things that made me want to go through them, but I would sit there for hours.
Long hair can help hide a huge cranial circumference
Writing the UnBook: The 5 Things I’m Scared About
Almost 10 years ago I picked the name “UnMarketing” for my company for many reasons. One of them was that I could see it on a book cover. The name jumped out at me, and down the road hoping it would grab attention on the cluttered shelves of the bookstore.
Fast-forward to today. It’s happened. I signed the book deal and even have a potential cover that may also double as a guide on how to market to the United Nations.
