Should Levi’s Disclose Sponsorship of Viral Video?

Can a sponsored video go viral?

Like many things these days, it matters less about who created it, but the emotion/amazement that the video can evoke. That Old Spice dude showed us that and way back in the day, Where the Hell is Matt proved companies could sponsor a concept without hurting the video pass-around

Yesterday introduced us to a whole different area: An incredible video concept that was sponsored but not disclosed. Have a look at the video that I first saw mentioned on Mashable:

Viral Video Example – Gut grabbing funny Nickelback parody

When I speak about viral videos, one of the three keys is “funny”. Problem is, most videos aren’t. This one just made me cry laughing. We were just talking about Nickelback/Creed on Twitter, this was timely.