Viral Movie Creation

Posted On: October 29, 2009

Viral Movie Creation Services

Word-of-mouth is something every business wants, but most don’t harness. Using online techniques, we will create an online experience for visitors that they will pass along to others exponentially and perpetually.

When you sign-up for the viral movie package, everything is taken care for you from start to finish, and even promotion! We create the concept, script, obtain visuals and audio, produce and host it on our servers. We then promote it and guarantee 25,000 within the first 30 days or your money back AND you keep the movie. Even though we take care of everything, the client is given the opportunity to approve each step of the way. Average turn around time is 30 days, dependent on client feedback/involvement.

Recent seminar from Scott about viral marketing (1 hour long)

Here are just a few case studies:

Industry: Gift Book Publishing
Client Needs: Gift book publisher looking to increase book sales, newsletter sign-ups and online presence
Plan: Create viral movie version of one of the gift books and dual purpose landing page, both promoting the book and encouraging newsletter sign-ups
URL of movie: http://www.TheDashMovie.com
Results: One of the most viewed viral movies of all-time. Over 45 million views, millions of dollars in book sales, 300,000 sign-ups to company product newsletter

Industry: Motivational Speaking
Client Needs: Motivational speaker that wanted to grow his newsletter subscriber base from a few thousand to ten times that (25,000). Also wanted more keynote speaking slots at conferences.
Plan: Create viral movie that focused on the main theme of his message (valuing your time) and use the landing page to convert viewers into subscribers.
URL of movie: http://www.TheTimeMovie.com
Results: Over 5,000,000 views, 250,000 subscribers to his newsletter. 40 keynote bookings worth over $300,000 in revenue. $100,000 in product sales. Has brought in new subscribers daily for over 6 years.

Industry: Music
Client Needs: Singer/Songwriter wanted more exposure online, increase his fanbase and mailing list and downloads of his MP3 of his single. Also increase CD sales
Plan: Create viral movie that featured his song “Trench” and make visuals strong enough to make a stand-alone experience for the viewer (instead of being viewed as a commercial).
URL of movie: http://www.TheTrenchMovie.com
Results: Over 500,000 views, 20,000 new fan sign-ups to his newsletter. Sold out first run of CD production. 15,000 downloads of MP3.

Interested? Contact Us!

Frequently Asked Questions:

Q. Will you run out of ideas?

A. Has Hallmark run out of ideas for cards? :-) We’ve researched countless markets and come up with a vault of hundreds of concepts to choose from. The well won’t be dry for quite some time.

Q. Is this a fad.. is the market saturated already with movies?

A. The Time Movie has reached over 4 million people, which isn’t even a drop in the bucket compared to the number of people online in the USA alone (hundreds of millions). If a movie is created in a way that touches peoples emotions, there can never be “too many”

Q. How do you go about getting visitors for me?

A. None of your business! (only kidding) We have been online for over a decade, forming realtionships with different newsletter publishers covering all sorts of markets. We then leverage those contacts to help kick-start your movie promotion by announcing to their subscriber lists. Along with our own list of over 260,000 subscribers, we get people breaking down the door to see what you’ve created for them.

Q. What happens if you don’t hit the guarantee?

A. Simple, you get 100% of your money back, period. AND you keep the movie. If, at the 6-month point you’ve only received 24,999 viewers, we send you the total amount back. Be warned, no movie created by us has ever been under 100,000 views (the latest reaching 220,000 viewers in 2 weeks). If at the beginning you were skeptical of us reaching the target, and we hit it in a matter of days, not months, we won’t rub it in. Simply send us a basket of fruit, a variety of cheeses or a bottle of wine and all will be forgiven ;-)

Q. How long will it take for my movie to be launched?

A. Once the intake form is filled out and the creative process begins, it can be done and launched in as little as 30 days (depending on the number of revisions, etc)

Q. What happens at the end of the one year of hosting?

A. Most likely, nothing. We will continue to host it for little or no charge, depending on the amount of bandwidth you are using. We have 3 dedicated servers handling our movies, so we have enough space to manage!

Q. Who designs the landing page?

A. The landing page (where people end up after the movie is over) is almost more important than the movie itself! It’s not the 25,000 viewers that takes your business to the next level, but what they do AFTER they see it, and that’s where our next level of expertise comes in: Converting. We will design the landing page with the highest % of conversion in mind. We want viewers to stay with you long after they’ve viewed your masterpiece.

Q. How would I set up the newsletter signup?

A. We will assist you. We help you choose a newsletter provider and our designer will set-up the code so you have a 100% hands-off system for people to sign-up with. All you have to do is write your newsletter and click “send” to your awaiting population of new fans!

Q. Why should I have you make this movie?

A. Simple. This is all we do. No other company would have its creative team wake up in the middle of the night to call one another about a new concept they just thought of in their sleep! We put our heart and soul into every production and have proven success with every movie launched (oh yeah, the guarantee of 25,000 views isn’t too shabby either).

Q. What if I don’t currently have a newsletter?

A. What are you waiting for?!? It’s one of the best ways to stay in front of your market consistently. But don’t worry, we’ll help you come up with one and won’t launch the movie until you’re fully ready.

Q. What if I don’t currently have a website?

A. The movie can be created while you’re getting a site ready, or it can be launched before you have it up! It’s a free-standing production and you can build a huge list, so once your site is ready, you have thousands of people to announce it to!

Q. What if I don’t have products yet?

A. The entire purpose of your viral movie is to build a following, to gain thousands of newsletter subscribers. Once you’ve built a relationship with them, then you can start promoting items of interest. Meaning, you don’t have to have a single product created in order to benefit from the traffic. Which would you rather do: Wait 6-8 months for yourself to create a product, and then have no audience to promote it to, or build a following of 20,000 subscribers that have learned from you and your newsletter over a few months, and then announce a new product? (That’s a rhetorical question by the way)

Q. Can I sell copies of the movie?

Not only are you able to sell the movie, we provide you with stand-alone version on CD for you to use at a presentation, sell off your website or give away.

Q. Do I have full rights to the movie once it is done?

A. Why in the world would we want the rights to it? It’s your movie!

Q. Do you offer payment plans?

A. You bet! Payments can be broken down to 2, 3, or 4 months, whatever suits your financial situation.

Q. Do I have creative control over the movie?

A. You have 100% control of the content. However, you are hiring us because we’re the experts in this type of viral marketing. We cannot assure you of 25,000 visitors if what you’re asking won’t work for your market. We will always work with you to come out with the best possible movie for your market.

Q. Can this movie sell my product?

A. As you can see in the testimonials at the top of this page, the movie has the ability to pay for itself in a very short amount of time. However, the movie is not a commercial for you or your products. That’s the fastest way to kill a viral momentum.

Q. What if I don’t like the movie?

A. BAH! Impossible! Next question! (ok, just to be clear, YOU are the client, so of course you have to be happy with the final product, and have the final say before it is launched, but we’re not worried)

Q. How does the process work? (concept/script/etc)

A. You are in the “loop” the entire way. First we come up with numerous concepts and send them to you for feedback/approval. Then it’s off to the scripting stage. After you give the go ahead, we do picture and music selection, followed by a first draft of the movie in Flash format. Then the final version and the landing page is done.

Interested? Contact Us!