Make building relationships your business

Adding the UN to leadership means putting relationships at the heart of your work. Good leadership has never been more important, but for too long we have imagined leaders as visionaries and risk takers - —those out front, with their backs turned. We think about leadership as being “‘ahead of the game,.’” but we can’t effectively lead others without connection and awareness. When we turn our backs to the audience, employees, or fans behind us, we lose the opportunity to truly improve not only ourselves, but our products, content, and companies. Leadership requires connection and awareness, because without them, you have no idea what it’s like to work for you.

UnLeadership includes lessons Scott and Alison have learned along the way, but it is also so much more. Inside is a collection of stories about leadership and what it means to be a leader from people across industries including finance, entertainment, tourism and education in both for profit and non profit spaces; those who have built and led teams, companies and communities and taken their vision from idea through implementation. We spoke to entrepreneurs and executives, founders and advocates; many who are well established and some just getting started. They’ve created movements, inspired followers and fandoms and led companies through transformation and change.

Whether you are an entrepreneur, executive or an aspiring leader with a big idea, we hope these stories challenge you to see leadership in a new way, and that you find lessons to help you grow as a leader.